Slide 1
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Uganda: Sipi Falls

Africa
Single Origin
julian Nina

Bolivia: Julian Nina

Americas
Single Origin
121_decafsumorg

Decaf Sumatra Organic

Asia/Pacific
Decaf
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50/50 Blend

Blends
Decaf
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BRCR 10-11-13 203

Cup of Excellence Mexico 2013

Posted on BIRD ROCK COFFEE ROASTERS by in Coffee Knowledge, General, Sourcing Trips | 1 Comment

It was pretty much a dream to be able to represent Bird Rock Coffee Roasters internationally for my first project back. by Jocylynn Breeland, General Manager at Bird Rock Coffee Roasters.  This is Jocylynn’s third trip to origin and this trip was our first participating in the Cup of Excellence. Cup of Excellence (COE) is likely the most prestigious award that a coffee could receive and currently ten coffee growing countries participate in the event. The Alliance for Coffee Excellence (ACE) is a non-profit American company that works with the hosting place of origin to provide a country wide competition for the best coffees each year. The goal of COE and ACE is to advance coffee excellence worldwide. After rigorous evaluations and analyzing 1000′s of cups of coffee the winners in each country are announced. This competition allows the winning farmers to receive the highest premiums for their crop as the …

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What is Direct Trade?

Posted on BIRD ROCK COFFEE ROASTERS by in Coffee Knowledge, General, Sourcing Trips | No Comments

The other day I saw another roaster post something on their Facebook about their new “direct trade” coffee from Ethiopia.  Knowing the roaster, and, actually, the original source (green buyer) for this coffee, I knew this was not what we – or many other roasters that source at origin — would call “Direct Trade.” This particular coffee was purchased in a way that was transparent and at a price that was well-above commodity coffee pricing, but, the coffee was not sourced by the roaster. It was sourced by a green bean buyer who is known for outstanding quality and responsible sourcing, but it could hardly be called a “Direct Trade” relationship for this roaster.   The roaster had nothing to do with finding this coffee at origin; they never met any of the growers; they never negotiated a green bean price, nor did they arrange for export/import.  They simply bought coffee …

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Bird Rock Coffee Roasters
5627 La Jolla Boulevard
La Jolla, CA 92037-752

(858) 551-1707

Coffee Bar Hours:
Mon-Fri 6am–6pm
Sat-Sun 6:30am–6pm

http://www.birdrockcoffee.com
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