Three roasters came up with an idea for how to leverage souring methodologies to have a greater impact on farming communities.
It’s Back to School! And Bird Rock Coffee Roasters is getting into the spirit of learning by creating very short educational videos. Each Monday, we’ll release a new one on a range of topics.
Here is an Introduction to Farm to Cup Coffees. In later videos, you will learn about Direct Trade, Micro-Lot Coffees and Single Origin Coffees.
This is the first of hopefully many years we will work with Anny Pimentel. Her coffees are spectacular and this year we bought four different lots, one of which got a 94 for us on Coffee Review, one of the highest scores ever for a coffee from El Salvador. Anny’s farm is on the slopes of San Salvador Volcano with an elevation of 1400-2000 meters.
This year’s Cup of Excellence event was hosted in San Jose, Costa Rica which is located on the edge of the West Valley region known for producing high quality specialty coffee lots.
BARISTA CLASS INTEREST LIST
Guatemala Ho! My 8th sourcing trip to Guatemala was also my quickest to that country – two days on the ground; not as quick as my one-day-on-the-ground trip to El Salvador in January but pretty darn quick none-the-less. Why so quick?
Uganda and Kenya Sourcing Trip 2015 For my fourth sourcing trip to Africa, I was invited to join a coffee-buying group sponsored by the Uganda Coffee Authority with the goal of promoting specialty coffee of Uganda. Our hosts, Crop to Cup Coffee, an east coast importer, had the task of organizing the trip ad keeping things on schedule.
Chuck starts 2015 off with a trip to El Salvador, in search of exceptional coffee.
Our early Fall trip to Bolivia and Peru was a fast one, only 4 nights and 5 days. We accomplished a lot, and made it back in time to ensure an on time opening of our new retail cafe in Little Italy, San Diego.
Bird Rock Coffee Roasters’ info graphic explains the key differences between fair trade and direct trade coffee to help educate consumers, roasters and farmers about the differences and benefits of a direct trade model over the widely used fair trade practice.
Kenneth Davids and Ron Walters founded Coffee Review in February 1997 with a very simple concept: conduct blind, expert cuppings of coffees and report the findings in the form of 100-point reviews, much like those that exist in the wine industry. Since then, Coffee Review has become the world’s largest and most respected coffee buying guide.
The other day I saw another roaster post something on their Facebook about their new “direct trade” coffee from Ethiopia. I knew this was not what we – or many other roasters that source at origin — would call “Direct Trade.”
Bird Rock Coffee Roasters’ Jocylynn Breeland has been selected to be part of the international judging team for Brazil’s Cup of Excellence this January 2014.
So why do it? Why source coffee at origin when all one really has to do is pick up the phone and call one of the many green brokers who do all this hard stuff for you?
I have been traveling to Colombia since 2008. Each time I am there, I am amazed at how big and influential the FNC actually is. Colombia is one of the few coffee-growing countries with a massive NGO that is working to promote coffee as a viable export.
Jocylynn Breeland, General Manager at Bird Rock Coffee Roasters. This is Jocylynn’s third trip to origin and this trip was our first participating in the Cup of Excellence.
Bird Rock Coffee Roasters has been committed to direct trade coffee and sourcing at origin since its very early days.
Collaboration can lead to great things. In this case, we worked with Portola and Klatch to plan a three-country South American sourcing trip, with each of us using our connections and leads in the countries.
The day after arriving in Guatemala, Genaro from Servex and Fernando from our long-time Direct Trade partner, Finca Santa Ana, picked me up and we began the two-hour drive to the Santa Rosa region, which is east of Guatemala City.
This is the story of how one man’s pursuit of the perfect cup of coffee catapulted a small surf town to the top of the coffee world.
Videos to help you make the perfect cup of coffee at home.
Learn about coffee myths that hinder you from making great coffee at home.
Bird Rock Coffee Roasters in La Jolla, California is hosting a challenge that will help customers permanently change how they look at coffee brewing and it will time up with Coffee Fest, San Diego on June 3, 2011.
Watch this coffee video to pick up more at home barista skills to perfect your home brew.
Video on how to make the perfect cup of coffee.
Coffee and wine? Yes! Both are craft beverages that take time and dedication to ensure the perfect cup (glass).
Bird Rock Coffee Roasters offers Barista Classes, a hands on class to help you improve your home barista skills.
Coffee Review gives Bird Rock Coffee Roasters’ a 94 on their Sumatra Lake Tawar coffee! Whoa!
Roast. Grind. Smell. Suck. Slurp. Spit.
It’s time you learned what goes into a great cup of coffee.
Bird Rock Coffee Roasters’ pour over bar features hand crafted brewed coffee.
Bird Rock Coffee Roasters along La Jolla Boulevard has become a source of pride in the community as Bird Rock’s poster child for a local, successful business. It has also become a social hub for neighbors.
The cornerstone Bird Rock merchant is one of a dozen coffee roasters nationwide participating in the Las Mingas Project, which rewards indigenous coffee growers for exemplary work.
Bird Rock is not just any old San Diego community on the perpetually sunny Southern California coast. It is a hip surfer haven(dating from the 1930’s) minutes away from downtown La Jolla.