Three roasters came up with an idea for how to leverage souring methodologies to have a greater impact on farming communities.
This is the first of hopefully many years we will work with Anny Pimentel. Her coffees are spectacular and this year we bought four different lots, one of which got a 94 for us on Coffee Review, one of the highest scores ever for a coffee from El Salvador. Anny’s farm is on the slopes of San Salvador Volcano with an elevation of 1400-2000 meters.
Consumer demand for better tasting coffee is splitting the market in two.
Wall Street Journal
August 6, 2015
BARISTA CLASS INTEREST LIST
Guatemala Ho! My 8th sourcing trip to Guatemala was also my quickest to that country – two days on the ground; not as quick as my one-day-on-the-ground trip to El Salvador in January but pretty darn quick none-the-less. Why so quick?
Uganda and Kenya Sourcing Trip 2015 For my fourth sourcing trip to Africa, I was invited to join a coffee-buying group sponsored by the Uganda Coffee Authority with the goal of promoting specialty coffee of Uganda. Our hosts, Crop to Cup Coffee, an east coast importer, had the task of organizing the trip ad keeping things on schedule.
Chuck starts 2015 off with a trip to El Salvador, in search of exceptional coffee.
2014 San Diego Magazine names Bird Rock Coffee Roasters a Hot Plate 2014 San Diego Union-Tribune names Bird Rock Coffee Roasters Top 10 Unique San Diego Gifts Companion article calls out Bird Rock Coffee Roasters in SD UT’s suggested shop local ideas. 2014 AAA’s Westways magazine names Bird Rock Coffee Roasters as 1 of 5 hot coffee spots in Southern California 2014 San Diego Magazine separates the creme de la creme, highlighting Bird Rock Coffee Roasters’ direct trade practices 2014 USA Today puts a spotlight on San Diego’s own Bird Rock Coffee Roasters 2014 Fresh Cup highlights Bird Rock Coffee Roasters public coffee cuppings 2014 Treehugger shares first ever info graphic on direct-trade created by Bird Rock Coffee Roasters 2014 San Diego’s KPBS features Bird Rock Coffee Roasters for the Season 2 premier of Savor San Diego
Our early Fall trip to Bolivia and Peru was a fast one, only 4 nights and 5 days. We accomplished a lot, and made it back in time to ensure an on time opening of our new retail cafe in Little Italy, San Diego.
Bird Rock Coffee Roasters’ info graphic explains the key differences between fair trade and direct trade coffee to help educate consumers, roasters and farmers about the differences and benefits of a direct trade model over the widely used fair trade practice.
Kenneth Davids and Ron Walters founded Coffee Review in February 1997 with a very simple concept: conduct blind, expert cuppings of coffees and report the findings in the form of 100-point reviews, much like those that exist in the wine industry. Since then, Coffee Review has become the world’s largest and most respected coffee buying guide.
Bird Rock Coffee Roasters sources most of their green beans at origin and often works directly with the people who grow it. The concept of Direct Trade though is often misunderstood by consumers and sometimes mis-used by roasters.
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site.
We’ve been recounting our direct trade coffee sourcing trips on our blog as well as in social media. Barista Magazine caught wind of what we were doing and asked if we would write an article for their magazine. The article turned into a two part series that you can enjoy right now.
Bird Rock Coffee Roasters proudly presents live acoustic music and open mic, featuring local artists and aspiring performers.
I don’t think anyone in coffee can discuss or write about Central America this year without mentioned the tragic impact Roya has had on the region; most counties’ volume is down at least 30% from last year and with the exception of Nicaragua, no country has been as severally impacted by Roya than El Salvador.
For our third African sourcing trip, we partnered with our friends at Temple, Klatch and Portola for a trip to Ethiopia and Kenya, two coffee origins that we count on for a lot of coffee.
In January of 2014, Jocylynn Breeland represented Bird Rock Coffee Roasters as part of the international judging team for Cup of Excellence’s Brazilian Competition. Here is her summary of this exciting event.
San Diego: the City on the Move. To us, it’s a city filled with warm and welcoming people full-to-bursting with coffee excitement.
The other day I saw another roaster post something on their Facebook about their new “direct trade” coffee from Ethiopia. I knew this was not what we – or many other roasters that source at origin — would call “Direct Trade.”
Bird Rock Coffee Roasters’ Jocylynn Breeland has been selected to be part of the international judging team for Brazil’s Cup of Excellence this January 2014.
So why do it? Why source coffee at origin when all one really has to do is pick up the phone and call one of the many green brokers who do all this hard stuff for you?
I have been traveling to Colombia since 2008. Each time I am there, I am amazed at how big and influential the FNC actually is. Colombia is one of the few coffee-growing countries with a massive NGO that is working to promote coffee as a viable export.
Bird Rock Coffee Roasters is proud to partner with many San Diego Craft Breweries to develop award winning coffee beer.
Jocylynn Breeland, General Manager at Bird Rock Coffee Roasters. This is Jocylynn’s third trip to origin and this trip was our first participating in the Cup of Excellence.
Bird Rock Coffee Roasters has been committed to direct trade coffee and sourcing at origin since its very early days.
Collaboration can lead to great things. In this case, we worked with Portola and Klatch to plan a three-country South American sourcing trip, with each of us using our connections and leads in the countries.
The day after arriving in Guatemala, Genaro from Servex and Fernando from our long-time Direct Trade partner, Finca Santa Ana, picked me up and we began the two-hour drive to the Santa Rosa region, which is east of Guatemala City.
This is the story of how one man’s pursuit of the perfect cup of coffee catapulted a small surf town to the top of the coffee world.
The marriage of coffee and beer is a natural result of industries with similar values collaborating to create something unique and tasty.
Bird Rock Coffee Roasters and St Archer Brewer partner to make world class coffee beer.
Videos to help you make the perfect cup of coffee at home.
Learn about coffee myths that hinder you from making great coffee at home.
Bird Rock Coffee Roasters in La Jolla, California is hosting a challenge that will help customers permanently change how they look at coffee brewing and it will time up with Coffee Fest, San Diego on June 3, 2011.
Watch this coffee video to pick up more at home barista skills to perfect your home brew.
Video on how to make the perfect cup of coffee.
Bird Rock Coffee Roasters bring their high quality coffee experience to Petco Park.
Bird Rock Coffee Roasters was honored (and surprised) to be mentioned in New York Times 36 Hour series.
Coffee and wine? Yes! Both are craft beverages that take time and dedication to ensure the perfect cup (glass).
Watch the interview with Chuck Patton, owner Bird Rock Coffee Roasters, about his horrifying monkey attack at coffee origin.
The long haul to Kenya from the west coast of the United States made me really appreciate the short hops to Central America. Man, 28 hours of travel time is taxing! But once I landed, I was ready to go, and excited about the possibility of finding some special lots from one of my favorite coffee origin countries.
Bird Rock Coffee Roasters offers Barista Classes, a hands on class to help you improve your home barista skills.
Heather goes to Nicaragua on her first coffee sourcing trip to find new Direct Trade relationships and special micro-lots.
On my third trip to Bolivia, things did not start out as planned. A missed connection in Dallas meant I would miss my overnight flight to La Paz, Bolivia from Miami — and lead to an entire lost day on the ground sourcing, not good when you only have 5 days total source coffee.
While we have established Direct Trade relationships in Guatemala and Nicaragua, before this trip we had not investigated opportunities in El Salvador or Honduras.
Bird Rock Coffee Roasters recognized in Imbibe Magazine for having a notable drink!
Touching down in Bolivia is always a little disorienting…never easy to get there from San Diego and with the elevation at La Paz at almost 12000 feet, the altitude sickness usually hits you while you are in the customs line — a headache and slight dizziness until your first cup of coca tea at the hotel.
Eight Southern California coffee roasters and 16 Southern California baristas participated in a brewing challenge at Bird Rock Coffee Roasters on June 3.
Patton’s roasting career started in 2001 with a home coffee roaster given to him by his wife. He then moved on to a one-pound capacity roaster and a farmers market stand, home deliveries and a small kiosk in back of an Albertson’s in Pacific Beach.
Throughout the year, we will use different coffee to highlight and to raise money for causes in origin countries.
To do well in Guatemala’s Cup of Excellence is a serious achievement considering how well-established the coffee industry is in that country, to win it, consistently, year after year, tells you something about El Injerto.
Bird Rock is a local roaster, which has all the trappings of a top notch cafe. They own a La Marzocco GB/5, offer multiple coffees with brew to order options on a V60 pour over bar, serve only freshly roasted coffee, have several high marks from Coffee Review, and appear to be sourcing some pretty good green coffee.
Coffee Review gives Bird Rock Coffee Roasters’ a 94 on their Sumatra Lake Tawar coffee! Whoa!
BRCR is rolling in new arrivals at the moment. A beautiful lot from Jose Mayo, the same farmer from Ecuador whose coffee we brought in last year, is now available.
“Beyond The Surface,” a non-profit organization since 2009 was created by Emi Koch to raise money to fund programs that help homeless and underprivileged kids in Peru, South Africa and India – countries that host surfing competitions, but then are forgotten by the surfers.
Roast. Grind. Smell. Suck. Slurp. Spit.
It’s time you learned what goes into a great cup of coffee.
Bird Rock Coffee Roasters’ pour over bar features hand crafted brewed coffee.
Bird Rock Coffee Roasters along La Jolla Boulevard has become a source of pride in the community as Bird Rock’s poster child for a local, successful business. It has also become a social hub for neighbors.
The cornerstone Bird Rock merchant is one of a dozen coffee roasters nationwide participating in the Las Mingas Project, which rewards indigenous coffee growers for exemplary work.
Bird Rock is not just any old San Diego community on the perpetually sunny Southern California coast. It is a hip surfer haven(dating from the 1930’s) minutes away from downtown La Jolla.