Bird Rock Coffee Roasters along La Jolla Boulevard has become a source of pride in the community as Bird Rock’s poster child for a local, successful business. It has also become a social hub for neighbors.

Owner Chuck Patton has carved a niche in the market across the street from Starbucks Coffee. Patton describes the success of his business as an “organic” process that evolved step-by-step into its popularity today.

“I didn’t get the idea to be in the business and then build a café the next day,” Patton said.