Jeff Taylor has a twenty-five year career in the specialty coffee industry and was a pioneer in the direct trade business model as it developed in the United States.

In his earlier years in the coffee business, Jeff founded or led efforts in several organizations that are still thriving today. In 1999, Jeff worked to develop what eventually became the United States Barista Competition (USBC). As a founding member of this competition, Jeff traveled around the world judging the USBC Mexican National Barista Competition and the World Barista Competition in Oslo Norway where he judged the Finals.

After his work with the competition, Jeff accepted a position on the Specialty Coffee Association of America’s (SCAA) Board of Directors. While serving on the board of the SCAA, Jeff began the process of building relationships with the best coffee producers around the world. He valued the direct trade relationships where he would experiment, source and evaluate the harvests from each coffee farm, and develop a strategy of partnering on both coffee and social projects with the producers. Seeing the link first hand, between direct trade relationships and the quality of these coffees, benefited greatly and led to PT’s achieving the 2009 Macro Roaster of the Year Award.

In early 2017, Jeff Taylor, along with his partners, acquired Bird Rock Coffee Roasters, an award-winning Micro Roaster in San Diego, California. Prior to his successful coffee career, Jeff was an award-winning photojournalist for several newspapers and wire services. He has been nationally published in several media outlets, including: Sports Illustrated, The New York Times, USA Today, ESPN The Magazine, Associated Press and REUTERS News Service. Jeff earned a number of awards from the Associated Press, Inland Press, and the National Press Photographers Association, including “Region 9 Photographer of the Year in 1990” before retiring from Photojournalism in 2004 to pursue coffee passions full-time.

Jeff and his family (wife Martiza Suarez-Taylor and son Phoenix Taylor) relocated to San Diego where they will make their home and help build the Bird Rock Coffee Roasters brand to hopefully reach new levels of success. As Director of Coffee, he will provide over-sight on the Direct Trade sourcing model for both PT’s Coffee and Bird Rock Coffee and work to develop the retail model for Bird Rock going forward. Jeff has a booming voice and boundless energy. It’s been said you hear him before you see him.