What is Direct Trade Coffee?

If you're a coffee lover, you know that the taste of your daily cup of joe can be significantly affected by how the beans are grown, harvested, and processed. At Bird Rock Coffee Roasters, building direct trade relationships with our coffee producers is crucial to ensuring both the quality of life for the farmers and the quality of the coffee we offer our customers.
But what exactly is direct trade, and why is it so important? In traditional coffee supply chains, multiple middlemen are often involved, each taking a cut of the profits. This can lead to coffee producers being paid unfairly for their hard work, making it difficult for them to invest in their farms and communities.

At Bird Rock Coffee Roasters, we work directly with the farmers who grow the coffee we source and serve our customers. This allows us to have a more personal relationship with the producers and a deeper understanding of their specific growing conditions and techniques. It also means that the producers receive a higher percentage of the sale price, which can significantly improve their quality of life.

But the benefits of direct trade don't stop at the farm. By working directly with the producers, we can ensure that the coffee we offer our customers is of the highest quality. We can collaborate with the farmers to select the best beans and provide guidance on optimizing the growing and harvesting process. The result is a cup of coffee that is truly special and one that you can feel good about drinking.

At Bird Rock Coffee Roasters, we are passionate about building direct trade relationships with our coffee producers because we believe it is the key to producing truly great coffee. By working together, we can improve the quality of life for the farmers and offer our customers a truly exceptional product.

XOXO,

BRCR