Latinx Heritage X Friends of Los Niños

Partnership with Friends of Los Niños

Friends of Los Niños, a nonprofit organization rooted in the belief that every child deserves a safe and nurturing environment to grow, learn, and thrive, has found a compassionate ally in Bird Rock Coffee Roasters. Located in Baja Mexico, their mission centers on providing shelter, nourishment, education, and holistic development for orphaned or abandoned children, resonates deeply with Bird Rock Coffee Roasters' commitment to making a positive impact. Through this collaboration, Bird Rock Coffee Roasters aims not only to support the cause financially but also to raise awareness about the challenges faced by these children.

About Latinx

Latinx Heritage Month provides the perfect backdrop for this partnership. Latinx is a gender-inclusive term that emerged as an alternative to the traditional gender-specific terms "Latino" and "Latina." It encompasses people of Latin American descent and is used to refer to individuals regardless of their gender identity. The term acknowledges the diversity within the Latin American community and aims to be more inclusive of non-binary and gender non-conforming individuals. It serves as a way to recognize and respect the various gender identities and expressions present in the Latin American and Hispanic community.

About the Label

Itzel Islas (she/her) is a freelance graphic designer and illustrator based out of San Diego, California. Itzel grew up in Tijuana, México, which inspires a lot of her current work and her brand, YAY Itzel. Other sources of inspiration for Itzel are her Mexican culture, vibrant color palettes, and playful elements of everyday life. Since 2016, Itzel's mission has been to create a positive bi-cultural impact through design and empower others to pursue their creative careers.

Let’s raise our cups to a month of flavor, heritage, and making the world a better place. Look for our Latinx Blend and know that by purchasing – you're also making a difference in the lives of children in Baja Mexico.

If you want to learn more about Friends of Los Niños work, then head to their website

Posted by Emma Mueller on Sep 8th 2023